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My Take on Competitor Bidding in Google Ads
I've been running competitor bidding campaigns for years and I've learned a lot. Here's what I think about them.
By Michael Mares
April 24, 2025
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Discover actionable insights, strategies, and tutorials to improve your Google Ads performance
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What is Causal Inference And How To Use It In Digital Marketing?
Deep dive into causal inference, it's use cases and common pit-falls when interpreting it.
April 18, 2025
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Predictive Analytics in Marketing: From Data to Decisions
Understanding how predictive analytics can transform marketing strategies and improve customer experiences.
April 21, 2024
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From Code to Coasters: A Developer's Journey into Product Design
Exploring the intersection of software development and physical product design through a personal project.
April 2, 2024
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P-Values and Their Shortcomings in Marketing Analysis
Understanding the limitations of p-values in marketing analytics and exploring better alternatives.
March 31, 2024
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