Hi, I'm Michael Mares

I'm a Digital Marketing Specialist based in Czechia with over 8 years of experience in Google Ads optimization and automation.

My journey in digital marketing began when I discovered the power of automation to transform campaign performance. Since then, I've dedicated my career to helping businesses leverage advanced Google Ads strategies to achieve exceptional results without the complexity.

Through this blog and my courses, I share practical insights, proven strategies, and custom scripts that have helped my clients increase conversions while reducing their cost per acquisition.

My Expertise

Google Ads Automation

Creating custom scripts and automation solutions that save time and improve campaign performance through data-driven optimizations.

Performance Optimization

Implementing advanced bidding strategies and campaign structures that maximize ROI and conversion rates.

Data Analysis

Turning complex data into actionable insights through custom reporting and analytics solutions.

Technical Implementation

Setting up conversion tracking, tag management, and integration with CRMs and other marketing platforms.

Tools & Technologies

Google Ads
Google Ads Scripts
Python
Google Analytics
Google Tag Manager
Data Studio
BigQuery
JavaScript

Achievements

  • Developed automation scripts that reduced campaign management time by 70% for enterprise clients

  • Helped clients achieve an average of 35% improvement in conversion rates through advanced optimization techniques

  • Created custom reporting solutions that provided actionable insights for marketing teams across 12 countries

  • Trained over 500 marketing professionals on advanced Google Ads strategies and automation techniques

Michael Mares

Michael Mares

Digital Marketing & Data Science Specialist

Digital Marketing Specialist with 8+ years of experience in Google Ads optimization.

Prague, Czechia
MSc Information Management, Aarhus University

Connect with me

Let's Touch Base

Have questions about Google Ads optimization? Want to discuss how automation can improve your campaigns? Schedule a consultation to see how I can help your business grow.

Let's Discuss Your Challenges No Obligation

I'll do my best to respond within 24 hours