<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title>Michael Mares — Writing</title><description>Essays and notes on AI agents, automation, and marketing systems.</description><link>https://maresmichael.com/</link><item><title>Personal AI Assistants Are Worth the Setup</title><link>https://maresmichael.com/blog/personal-ai-assistants-are-worth-the-setup/</link><guid isPermaLink="true">https://maresmichael.com/blog/personal-ai-assistants-are-worth-the-setup/</guid><description>The hard part is not the model. It is identity, memory, permissions, tools, and a workspace where the assistant&apos;s work stays visible.</description><pubDate>Wed, 03 Jun 2026 00:00:00 GMT</pubDate></item><item><title>Google AI Search Is Replacing the Map</title><link>https://maresmichael.com/blog/google-ai-search-is-replacing-the-map/</link><guid isPermaLink="true">https://maresmichael.com/blog/google-ai-search-is-replacing-the-map/</guid><description>AI search is changing the contract of discovery from finding sources to receiving answers, and that changes what content is worth building.</description><pubDate>Tue, 02 Jun 2026 16:00:00 GMT</pubDate></item><item><title>AI Graphics Need Systems, Not Vibes</title><link>https://maresmichael.com/blog/ai-graphics-need-systems-not-vibes/</link><guid isPermaLink="true">https://maresmichael.com/blog/ai-graphics-need-systems-not-vibes/</guid><description>Image models are useful raw-material generators, but consistent graphics come from arguments, layout systems, deterministic rendering, and taste.</description><pubDate>Tue, 02 Jun 2026 15:00:00 GMT</pubDate></item><item><title>The Approval Layer Is the Product</title><link>https://maresmichael.com/blog/approval-layer-is-the-product/</link><guid isPermaLink="true">https://maresmichael.com/blog/approval-layer-is-the-product/</guid><description>AI automation only becomes useful when human review, permissions, correction, and auditability are designed into the workflow from the beginning.</description><pubDate>Tue, 02 Jun 2026 00:00:00 GMT</pubDate></item><item><title>Marketing Ops Is Becoming Systems Engineering</title><link>https://maresmichael.com/blog/marketing-ops-is-becoming-systems-engineering/</link><guid isPermaLink="true">https://maresmichael.com/blog/marketing-ops-is-becoming-systems-engineering/</guid><description>Marketing operations is shifting from campaign support into system design across data, automation, AI judgment support, and operating loops.</description><pubDate>Fri, 22 May 2026 00:00:00 GMT</pubDate></item></channel></rss>